Art Journal
From announcements and articles about the arts to guides and behind the scenes about ArtMatch.
Articles
Essays from the studio on taste, beauty and why we built this.
ArticleWhat happens when you buy from a living artist
Half of working artists earn almost nothing from their art. Here is what one direct purchase actually does for the person who made the work, with the research to back it.
By ArtMatch · July 23, 2026
ArticleWhy the art on your walls matters
Looking at art you find beautiful measurably lowers stress and engages the brain's reward system. What the research actually says, and what it means for the walls you live inside.
By ArtMatch · July 23, 2026
ArticleThe gallery of the heart
An exploration of love, beauty, and the people who shape how we see the world. Katreena on the love we were taught, what it means to love anything at all, and the hundreds of paintings every heart collects. With art by Mahima Chaudhury.
By Katreena · July 19, 2026
ArticleTaste can’t be optimized
In a world of infinite choice and AI, what stays human? Katreena on why taste is discernment, not optimization: better filters, not more things. Plus the story of two opposite people who both see beauty, in different places.
By Katreena · July 13, 2026
ArticleWhy we built ArtMatch
If art is for everyone, why does it feel like a club you need a password to enter?
By ArtMatch · July 11, 2026
ArticleThe story of Mote
Our little graphite creature began as spirals drawn in the margins of a classroom notebook. Why he has one foot, why he never speaks, and the care it takes to keep him alive.
By Jean · July 11, 2026
ArticleArtMatch: Beyond the canvas
Redefining how you curate your world. Katreena on why art is felt, not decoded, and how to find the piece that echoes your own energy.
By Katreena · July 9, 2026
Films
Short films that walk you inside the paintings.
Article · VideoInside Dante’s Inferno
Seven hundred years ago Dante wrote a map of Hell to show the way out. We made a first-person video of his Divine Comedy, from the nine circles and the gate that says abandon all hope, down to Satan in the ice and up to Gustave Doré’s Celestial Rose.
By Jean · July 14, 2026
Article · VideoVan Gogh’s ear, and the sky that came after
In one December week in Arles, Vincent van Gogh lost his best friend, his ear, and his neighbors’ trust. Six months later, behind a barred window, he painted the most loved night sky on earth. The real story, from his own letters.
By Jean · July 12, 2026
Guides
Practical answers for choosing, hanging and living with art.
GuideWhat size art goes above a couch?
Art above a couch should span two thirds to three quarters of the sofa's width, with its bottom edge 6 to 10 inches above the back. Here is the full guide, with the exact print sizes and pairings that hit those numbers.
By ArtMatch · July 23, 2026
GuideWhat is a limited edition print?
A limited edition print is a fixed run the artist promises never to extend, numbered by hand. What the fraction means, what an artist's proof is, and how to tell a true edition from marketing.
By ArtMatch · July 23, 2026
GuideHow to buy real art on a budget
Real art costs less than people think. Most online art now sells for well under $1,500 and numbered editions start around $45. A practical guide to buying well without pretending to be rich.
By ArtMatch · July 23, 2026